A B O U T U S
Tonja Dimov is the founder of the ground-breaking and innovative collection of “Tonja Concept store” shops in Switzerland. She started her retail business fifteen years ago in Basel Switzerland. Known as a visionary and a pioneer of the retail lifestyle concept, through word of mouth, she created an off the radar shopping experience that offers people unusual, boutique clothing lines, accessories, textiles, and
hand-crafted pieces for the home from creative well-known as well as confidential brands and international artist artwork. It started as a laboratory to explore new ideas and the store very quickly developed a cult-like following. It has only progressed and grown, creating layers of connections on Gstaad Basel presence. The shops have timelessness, a consistent spirited energy and a singular vision that is always inspiring.
DESIGNER WE LOVE
Maurizio Cattelan for SELETTI is one of the most popular as well as controversial artists on the contemporary art scene. Taking freely from the real world of people and objects, his works are an irreverent operation aimed at both art and institutions. His playful and provocative use of materials, objects, and gestures set in challenging contexts forces commentary and engagement.