Tonja Dimov is the founder of the ground-breaking and innovative collection of “Tonja Concept store” shops in Switzerland. She started her retail business fifteen years ago in Basel Switzerland. Known as a visionary and a pioneer of the retail lifestyle concept, through word of mouth, she created an off the radar shopping experience that offers people unusual, boutique clothing lines, accessories, textiles, and

hand-crafted pieces for the home from creative well-known as well as confidential brands and international artist artwork. It started as a laboratory to explore new ideas and the store very quickly developed a cult-like following. It has only progressed and grown, creating layers of connections on Gstaad Basel presence. The shops have timelessness, a consistent spirited energy and a singular vision that is always inspiring.