Über uns

Tonja Concept is a Swiss lifestyle and concept store with branches in Basel, Zurich, Gstaad, Lausanne, and Geneva. Founded by Tonja Dimov, the label has been combining fashion, jewelry, home accessories, art, and beauty in a curated, gallery-like shopping experience for over 15 years.

Each collection is carefully selected, with a special focus on handmade unique pieces, avant-garde design, and international niche labels from Spain, Italy, and France. The online shop ( tonjaconcept.ch ) also offers a large portion of the range digitally, including free shipping within Switzerland.

Tonja Concept sees itself as a creative platform where fashion meets art and individuality is celebrated. The product range includes:

• Fashion  from silk to cashmere to designer pieces

• Jewelry & Accessories  artistic, handcrafted designs made from fine materials

• Home decor & art objects  playful, elegant and provocative pieces

• Beauty & Perfume  exclusive care products and fragrance creations

Each boutique is more than a shop it is an oasis of inspiration that invites you to discover, marvel, and linger.

The physical boutiques in Switzerland's major cities, as well as temporary pop-up stores (e.g., in Zug), are stylish meeting places for design lovers. The locations are characterized by thoughtful presentation, creative staging, and personalized advice.

Tonja Concept is more than a store it's a way of life. Anyone looking for something unique, someone who enjoys individual expression, and who values quality will find what they're looking for here.

Visit the website tonjaconcept.ch to discover the current range or visit one of the stores in Switzerland.